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Educational-promotional project "Packaging-Product-Consumer" is held in the form of an exhibition of dresses made from packaging materials named "Buttoned-Up by Schotch Tape". The exhibition is held as a introductory event to the World Packaging Days 2012 that will be held from June 3rd to 8th in Split.
The ehxhibition will be set in the Buttoned-Up by Schotch Tape Avenue in the Westgate Shopping City (WGSC) from May 19th to June 15th 2012 (Entrace gate 4, ground floor, by the info desk).
The opening of the exhibition, together with an attractive dance performance, will be on May 19th, at 18:00h.
The main goal of the project and the exhibition is to emphasize the role of packaging as an integral part of the product, to promote the packed products and to inform and educate the consumers about the packaging, its functions, importance, declarations with special focus on the importance of proper disposal and envirnmental protection.
Several workshops will be organized during the exhibition in Kid's World playgroud where the youngest will use designers help and their own imagination to manufacture forms from packaging materials. At the same time, the children will learn what s the purpose of packaging and why is it very important for the environment to dispose it correctly.
A radio competition will be organized together with the media partner on the project - Soundset national radio group. Participant will be all visitors in the WGSC and listeners of the Sondset from all parts of Croatia. The task will be to find a message connected with the packaging attached with the description of the exhibited dresses.
During the exhibtion, all WGSC visitors who stroll down the Buttoned-Up by Schotch Tape Avenue will be able to vote for the dress they like the most. At the end of the exhibition, top-voted designer will be proclaimed and a random voter rewarded. Designer and owher of the rewarded dress will be awarded CROPAK 2012 diploma and award.
Dresses made from various packaging of well-known regional brands will be designed ba renowned Croatian designers who have accpted this trip into the packaging realm as a great challenge.
Dresses will be designed and created by:
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