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Partner
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Friend of project
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Media partner
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Supported by |
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After three very successful projects with center stage for exhibitions of dresses made from packaging materials "Buttoned-up by Scotch Tape" held in 2012 and 2013 in Zagreb, and in early 2014 in Sarajevo, displaying dresses made from packaging materials of well-known brands from Croatia, Serbia and Bosnia and Herzegovina, designed by renowned designers from those countries, the same project has been set up in Ljubljana.
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THE EXHIBITION IS OPEN IN LJUBLJANA
The fourth in a row exhibition of dresses has been opened in Slovenia’s biggest shopping center BTC City on November 4, 2014. BTC CITY will host attractive new residents for 17 days. Those residents are dresses made from packaging materials of well-known brands on Slovenian market, created by renowned Slovenian fashion designers.
The aim of this project is to inform and educate the consumers on packaging and its functions, importance, labeling, methods of disposal, etc. By describing the product, attention will be drawn to its characteristics and interaction with packaging.
Through this exhibition in the shopping center and through numerous media activities, the issue of importance of rethinking the packaging and packaging waste disposal is brought to wider public, promoting usage of packaging in a different creative way at the same time. Through a design challenge and a breakthrough into the packaging materials field, special attention is drawn to the need of high level of rethinking the packaging from that aspect as well.
There will be some additional events held during the exhibition (such as radio quiz, the best dress competition, award to the luckiest voter, etc) with the aim of emphasizing the importance of packaging as an inseparable part of a product.
The exhibition is open until November 20, 2014.
The dresses are designed by:
Dresses made of packaging materials "Buttoned-up by Scotch Tape“, BTC City, Ljubljana, Slovenia 2014
Exhibition opening photo gallery.
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PROJECT PARTICIPANTS:
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