Student Creative Workshop CROPAK 2010 started sharply at noon in Zagreb with the First session organized by company Tectus, Institute of Packaging and Graphic Arts and the Ambalaza (Packaging) trade journal.

This year, students from the Academy of Applied Arts, University of Rijeka, Faculty of Graphic Arts, University of Zagreb and Arts Academy, University of Split while students from the School of Design, Faculty of Architecture will participate independently from their institution.

The workshop activities will be conducted throughout a five-week period under the supervision of three mentors and superviser Dean Vranić, from Imago reklamna agencija. At the First session the students were acquainted with the creative assignment – the design and redesign of packaging for brand Ralon – legendary aftershave products and the second best-selling aftershave brand on Croatian market. The sponsor of the workshop and the brand owner is Atlantic Group from Zagreb.

The judging panel, composed of all the mentors, the author of the assignment, brand owner and the organizer will choose the top six works which enter the final selection and are nominated for CROPAK 2010 award in Student Works category. The winner will be announced at CROPAK Award Ceremony on May 7th in Rovinj.