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Vol 3 | Year 2016
Fertile ground for innovative packaging solutions
Global packaging market for pharmaceutical industry is developing quickly, while pharmaceutical sector is one of the most vital ones when it comes to using innovative packaging solutions. According to latest data this sector will be worth 80 billion dollars by 2018. Thus, brands in this sector pay increasing attention to attractive easy-to-use packaging in order to ensure better care for the patients, optimize brand loyalty and follow legislation, thus decreasing one of the biggest problems they are facing.