Whereas digital printing has succeeded in establishing its value in the traditional areas of the print media industry, adoption has been a bit slower in the packaging industry with the exception of the label printing market, which began adopting digital print technologies relatively early. This is due to the fact that until recently, relevant digital systems were not available; the requirements of the packaging industry are completely different from those in the traditional printing industry, and the players in the slightly conservative packaging industry have taken a little time to adopt a digital future. But every journey begins with the first step, and increasing numbers of producers and customers are recognizing the benefits of digital packaging print and implementing the technology.