According to the CROPAK expert judging panel, packaging for Podravka’s series of product “Creamy soups” is the best packaging on Croatian market in 2014.
Packaging development and design were a joint effort of Podravka’s experts, McCann agency and packaging manufacturer Aluflexpack Novi. At Podravka, with the satisfaction of a job well done, they point out that winning the CROPAK OF THE YEAR 2014 is best confirmation of successful effort and also a great incentive for the future.
We spoke with Jadranka Ivankovic, Podravka Board member, about winning the award, creation of packaging and Podravka’s future plans