Based on former experiences from the previously held Workshops, many advantages have come to light for those companies that decide to sponsor the Student creative workshop CROPAK, and by that trusting the design or redesign of the packaging for their brands to students. The companies thus get the opportunity to contribute to the raising of public awareness about their social responsibility, by supporting and encouraging the work of young, educated people from Croatia, expanding their bases of potential future employees, gaining real good and quality solutions for the (re)design of their packaging, designed in accordance with all professional regulations and under the supervision of university professors and professional designers.