The recent Drupa 2012 showed that digital technology, without doubt, is a must have in almost every printing business. If four years ago, digital printing recorded a significant development in the commercial printing segment, nowadays it is proved to be a necessary technology even in the field of packaging, with an emphasis to labels. This has reflected on Xeikon too, as during 14 days on Drupa 2012, the company sold 36 machines, of which 22 machines for packaging printing, precisely labels.