Ekostar Pak d.o.o., national operator of integrated packaging waste systems in Serbia, has from its foundation been fostering special principles of business and attitude towards clients, based on a thesis that it is not only service provider, but educator as well, providing clients with necessary information. This year’s results, showing continued growth trend, are the proof that this is the right track. Though until 2010 Serbia was moving in the direction of having only one market operator dictating the rules, Ekostar Pak director Vojislav Stanković explains that from the beginning their goal has been to change this practice and it has quickly shown that Ekostar Pak has brought a considerable change in that sense.