The advent of augmented reality (AR) could mark a turning point in printing, marketing and media industry. AR is a digital technology which combines the real, physical world, with the interactive 3D virtual world. Although the term itself is relatively new, AR promotes print into a leading interactive medium. Print’s problems of starting a dialogue with the consumers could become a thing of the past with the usage of AR which increases sales, motivates people to read magazines and enhances educational experience traditionally linked to monodimensional textbooks by literally opening whole new 3D virtual worlds.