In late 2009, InfoTrends, Inc., a market research and strategic consulting firm, conducted a Web-based survey of converters about the role and prospective role of colour digital printing in their operations. There were 375 total respondents to the survey, almost all from North America. By type of business, label converters account for about half the sample (182 respondents); folding carton converters (98), and flexible packaging converters (95) account for 26 percent and 25 percent respectively. Label converting companies responding are on average much smaller than the folding carton and flexible packaging converters. This article provides key results from the feedback.