Printing on packaging materials has been experiencing much less of a decline when compared to other market segments. Indeed, its growth potential is universally acknowledged, not the least because new technologies lend packaging a certain cachet—from personalized digital print to the incorporation of intelligent characteristics, notably various electronic functionalities. In addition, the integration of special security features designed to counter product piracy also becomes increasingly common. Such type of recession-proof packaging serves as both a powerful marketing force and sales tool.