Drena Milijević, Tectus d.o.o., Zagreb, Croatia

Redesigning Kraš’s Brand Vic

Dean Vranić, Imago reklamna agencija d.o.o., Zagreb, Croatia

INAUGURAL SESSION
At the inaugural session students were introduced with the assignment of the workshop from the aspect of graphic design and redesigning of a specific industrial brand, Kraš’s VIC.

FIRST SELECTION
Students realised their ideas at their home institutions under the guidance of their mentors and supervision and suggestions from the author of the assignment. The workshop lasted for five weeks. Each mentor chose the best works from their group (with a maximum of six) which were nominated to the first selection. Three institutions nominated six works, one nominated four and one nominated three, which amounted to the final 25 designs for further evaluation.

TOP SIX
The judging panel was composed of all the mentors, the author of the assignment, brand owner and the organiser. Top six works were selected by secret voting and these works entered the final selection and were nominated for CROPAK 2009 award in Student Works category. The designs were presented on Kraš web page where internet voting was organized where more than 18 thousand voters chose their favourites.

THE WINNER
The design with the best overall score is the winner of CROPAK 2009 Student Works and will be used as a template for realising the redesign of VIC brand.

REWARDING
Rewarding students, mentors and institutions and regulating copyrights is defined by the Statute of CROPAK 2009 Creative Workshop. All the participants gave their written consent of agreement with its propositions.