Inspired by this year’s Intergrafika fair, our regular associate and graphic arts connoisseur Hrvoje Kokot has once again pondered upon the problem why the last several editions of the fair have been relatively bad. The question is whether the problem is in the fair, or rather the general state of the industry. It sure is a combination. The fair definitely needs some refreshment, it should be oriented towards the young and/or the beginners, i.e. those who would like to start, do or invest something. Those who will only start building up their credit. Nobody comes to fairs to see the “big” companies, regardless whether they are in offset or digital printing. You can find them on the Internet. You should find those willing to exhibit, who are interesting and have something to show.