The second international festival of print PRINT.Fest 2017 – Days with Mr. Print, organized by the Institute of Packaging and Graphic Arts Tectus-IatT, Tectus Ltd and trade journal Ambalaža/REGprint, Croatia, brought current topics on various print aspects and techniques, presented novelties and rewarded the best printed products in Croatia and the region through CROprint and REGprint awards. The conference delegates agreed that the printing industry has bright prospects for development, and that the available technologies offer the possibility for new market niches to help printers always be two steps ahead of their clients.