Hrvoje Kokot writes about Croatia expanding to new markets that became available and attractive after our entry into the European Union on 1 July 2013. Four years after, printers in Croatia are trying to find the formula for success. How much investment in one’s own innovations ultimately bring profit and can Croatian print stores compete with those who have been operating on the EU market for a long time? One of the key factors in business is definitely the equipment that needs to be fast, efficient and automated, but we should not forget about constant employee training since without it, the quality of the job performed becomes questionable.
(H. Kokot)