The first international festival of print PRINT.Fest 2016, held in early March in Zagreb, Croatia, organized by Institute of Packaging and Graphic Arts Tectus-IatT, Tectus Ltd and trade journal Ambalaža/REGprint, Croatia, brought together 130 participants and presented the latest trends in the printing industry. Conference “New Age of Print”, CROprint and REGprint award ceremony for best printing product in Croatia and the region and the regional forum “New Age of Print - Applicability in the Region” indicated that the printing industry has bright prospects for development, and that the available technologies offer the possibility for new market niches to help printers always be two steps ahead of their clients.