The Highcon digital finishing technology not only speeds up workflow and shortens time to market but also removes many of the limitations inherent in the conventional die-cutting process. This means that graphic and packaging designers can now embrace the additional flexibility of the solution to produce greatly differentiated products even in short runs. Which in turn means that brand owners can achieve the innovation that they really need in order to stand out on the shelf, or in their marketing campaigns. By removing many of the limitations of the conventional die, Highcon allows designers to give free rein to their creativity.