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Vol 4 | Year 2014
Communication management strategies
Many of today’s corporate communication strategies are being driven by the need to serve and communicate with customers that have different delivery requirements and preferences. So it is no surprise to learn from a recent InfoTrends study that many corporate organizations are pursuing a multi-channel communication strategy to control the growing complexity of related processes. Despite the migration of many communications to both online and mobile delivery, the study also highlighted that organizations are increasing their use of blended communications, incorporating print with digital channels.