When someone mentions printing industry, an average user will have the images of dangerous gas emissions, huge amounts of paper waste and consumption of great amounts of energy come to mind. But reality differs greatly from those apocalyptic visions, according to which there is no saving for our planet. This can be attributed to users that demand a more tailored approach, to personalized marketing and a shorter packaging life span, all that creates pressure that drives the industry to being more efficient and faster, which automatically stimulates improvements in the sustainability of the industry itself.