The Croatian company Kerschoffset Zagreb is, without a doubt, a well known name in the graphic arts industry. But also, it is a name often related to offset printing – it has been so since year 1969. This year, they have decided to make a big turn in their regular business management, or more precisely, they have decided to empower their production shop in the digital printing segment. The reality is that the market demands quality products at more convenient and lower prices, which necessarily means the integration and introduction of new technologies and production optimisation.