Mark Lawn, Marketing Director for professional printing solutions in Europe, represents Canon’s orientation towards the customers for Canon Europe. Canon’s aim at Drupa 2012 was not a certain number of sold machines, but the presentation of the new concept for relations with their customers, as well as the clients of their customers. What Canon presented were various business experiences from 55 of their customers, showing that Canon’s inspiration comes from success accomplished by their customers out on the market – in this particular case, the inspiration was shown through 75 applications presented at the stand, originally designed by Canon’s customers.