Digital print is the future of printing and will continue its development through new applications and technological innovations. HP understands the great potential of the transformation from analogue to digital in commercial printing and keeps investing considerable resources in research and development so that its clients can be sure that digital print has a bright future in HP. Ronen Zioni, head of marketing in HP’s graphics solutions department for Europe, Middle East and Africa reveals which applications they will present on the forthcoming Drupa and which path digital print will take in the future.