Entrepreneurial spirit is of key importance for succeeding in today’s printing industry. Print service providers are a part of the communication industry, which is in constant state of flux. As technology advances, various media channels become more important, and users’ demands become more complex.
The report of the association Pira International titled “Global printing markets until 2015” may be predicting a drop of 6,7% on the printing market in Western Europe, for the period from 2009 to 2015, but with 114 billion euros, this market still has great importance.