Another article in the series Naked Truth by Hrvoje Kokot brings us in-depth analysis and comment of the recently held fairs Intergrafika and Modernpak 2011. In his own idiosyncratic style Mr Kokot not only has the courage to point out that the emperor is naked but also provides constructive suggestions how to overcome the difficulties the fairs are facing and which steps they should take in order to thrive. True to his passion, Mr Kokot provides calculations which prove that the disappointment of the majority of visitors has no grounds because numbers show that the attendance was better than at Drupa.