While the print runs and order values are dropping, the products are becoming more demanding and delivery deadlines shorter. Printers are therefore forced to look for new ways of improving efficiency and differentiating themselves from the competition because digital printing, and non-variable data printing in particular, has already become a commodity. Canon is convinced that Web2Print can fulfil both conditions and has therefore updated its EBBP support programme with W2P workstation module which covers different approach strategies. The module covers demanding and successful strategies while focusing on risks, benefits and ROI possibilities.