In times of recession, marketing strategies are being revised for cost cutting. Cost reduction and recession are assumed two sides of the same coin. Companies are cutting down costs of operation and promotion to ensure their expenses do not exceed to receding budget yet aim at boosting up their sales. Increase in sales figure and profit greatly depends upon effectiveness of marketing strategies and efforts – hence, compromising on quality of marketing collaterals due to cutting down on costs may affect on your targeted sales. Low cost printing of business cards, flyers, leaflets etc., are proven effective in meeting budget and marketing target.