Students Creative Workshop CROPAK
IDEA AND CONCEPT BY:
Drena Milijević, Tectus d.o.o., Zagreb, Croatia
There are numerous student workshops with re/design as a topic, but only CROPAK, Student Creative Workshop put a creative assignment in the framework of re/design of a sponsor's trade mark packaging and the whole project was launched seven years ago. The main goal of the Workshop is to:
- achieve a synergy between professional designers, educational institutions and economy
- stimulate the creativity of students from higher education institutions
- as soon as possible introduce future professionals to the processes of re/designing of sponsor's trade mark packaging
INSTITUTIONS
Under the patronage of the Universities of Zagreb, Rijeka and Split, 448 students and their mentors from five different higher education institutions participated in the Workshops for the last seven years. The institutions are the following:
- Agora – College of market communication, Zagreb
- Academy of Applied Arts, University of Rijeka
- Faculty of Architecture, School of Design, University of Zagreb
- Faculty of Graphic Arts, University of Zagreb
- Academy of Arts, University of Split
...and in 2013, the Workshop became regional by being under the patronage of another institution:
- Academy of Arts, Banja Luka
AUTHORS OF CREATIVE ASSIGNMENT AND SUPERVISORS:
- Dean Vanić, Imago reklamna agencija d.o.o., Zagreb
- Izvoka Jurić
YOUR PACKAGING – CREATIVE CHALLENGE FOR STUDENTS IN 2016
We guarantee the following benefits to the sponsors of Student Creative Workshop CROPAK:
- strengthening of the public awareness about the company's corporate social responsibility by supporting and awarding the activities of young educated people from Croatia
- expanding the base of their potential future employees
- getting a high-quality packaging design/redesign solution made in line with the good business practice and under the supervision of university professors and professional designers
- designs will be characterised by freshness, creativity and thinking outside the box
- total cost of the whole design/redesign process will be lower than costs paid to a marketing or a design agency, or by employing their own resources
- supporting the development of packaging industry and motivating young experts about considering career opportunities in this sector
- multiple appearance of their brand in the media in a positive context.